About Us

The Heart Behind Ello

Based in Geelong, we pride ourselves on being a female-founded and locally run business. Our mission is simple: to create backpacks that not only look great but also meet the diverse needs of our customers. Each bag features a padded technology sleeve, ensuring your devices are safely stored, alongside two large drink bottle holders for hydration on the go. We know the importance of durability, so we've designed our backpacks to be fade-resistant and quick-drying, with the added convenience of being machine washable. They make the perfect daycare, school or nappy bag for all of your adventures!

At Ello, we personally handle all embroidery, adding a unique touch to each product. We believe that quality is paramount, and we take pride in crafting backpacks that blend aesthetic appeal with practical design. Join us on this journey, and discover the perfect backpack tailored for both kids and adults alike. Thank you for supporting our small business!